Goaccess yes!
What is it ?
Goaccess is a logfile analyzer that can be used from the command prompt, no need to install a framework, get an account on a website or any other ways to waste your time. Just download it and get to work immediately.
Working with Goaccess
Recently i have discovered this great tool that helps me to get some insights about the visitors of my website. I use it to see where visitors come from and to see what content is most popular.
I also get an idea of what pages are failing or producing errors. This helps improving page ranking by crawlers like Google, Yahoo and Yandex. I have submitted my url and siteindex to these searchengines and use the webmaster tools to see the results.
Hackers
What i also learned is that people are trying to login to all kind of admin pages like php-admin, tomcat and mysql admin pages. I run fail2ban to keep people of my systems so goaccess provides me with a way to inspect how things are going.
Marketing tool
From the overview of traffic hours i can see when i have the most visitors which can help to determine what the best moment would be to post new content. In a way it can also be a marketing tool or provide insights on performance issues.